The title of this post is something I often ask delegates in marketing workshops. It's rhetorical, usually - I'm trying to get people to think about how seldom marketing makes them change their behaviour. Think about how hard it is for marketing to get YOU to do something you weren't already going to do, and you see the scale of the challenge we face when marketing libraries.
That's why putting up a poster and sending a tweet doesn't constitute having 'marketed' something. If seeing a nice poster and a tweet about how good something is would not be enough to get you to take a (new) action, then chances are you users won't act either.
For this post though I'm keen on exploring this issue non-rhetorically. I want to hear your answers. I've set up a google form because I figure people may be more comfortable doing this anonymously. I'm interested in what makes you act on a piece of marketing. If you did something you weren't going to do because of an ad or a campaign or anything else, what did you do and why did you do it? From the results I hope to learn things we can apply to library marketing.
Here's the form. I'm aware it's really inelegantly phrased, there's probably a much more succint way of putting all this... (If you'd like to share the question with anyone, the link is https://goo.gl/forms/IxalsAl2swfME5v52)
Thanks in advance to those who fill this in, I appreciate it. I'll come back and anaylse the results in a future post.