I authored The Library Marketing Toolkit published by Facet in 2012. The Toolkit has its own page here, with details of the case-study contributors, reviews, and info on how to order.
Here's a list of key publications:
‘Universities need to get better at using Instagram – here’s how’ in Times Higher Education, November 2023.
‘Ask not what your organisation can do for UX; ask what UX can do for your organisation,’ in User Experience in Libraries: Yearbook 2023 edited by Andy Priestner (2023) [Open access version available via White Rose Research Online.]
‘Embedding UX at the University of York’ with Michelle Blake, in User Experience in Libraries: Yearbook 2018 edited by Andy Priestner (2018) [Open access version available via White Rose Research Online.]
'The University of Lanarkshire: Revealed' in User Experience in Libraries: Yearbook 2017 edited by Andy Priestner (2017)
[Open access version available via White Rose Research Online.]
'Making the most of Twitter' in Start a Revolution: Stop Acting Like a Library by Ben Bizzle (2015)
[Open Access version available via White Rose Research Online.]
The Library Marketing Toolkit by Ned Potter (Facet Publishing, 2012)
[4 chapters are available as Open Access - see the Toolkit page for links.]
'How to build your information professional brand' in The New Professionals Toolkit by Bethan Ruddock (Facet Publishing, 2012) [Open Access version available via White Rose Research Online.]
'Lifecycle strategies and architecture for regional e-content' co-authored with Matthew Herring, Bo Middleton and Beccy Shipman, in Content Clustering and Sustaining Digitial Resources formats (JISC, 2010)
[Open Access]
Here's a list of everything else I've written:
Columns for Library Journal
Marketing with video: it's now essential and easier than you might think, Library Journal, December 2012
Marketing Libraries Is like Marketing Mayonnaise, Library Journal, April 2013
10 golden rules to take your library's twitter account to the next level, Library Journal, August 2013
What does Word of Mouth Marketing REALLY mean? Library Journal, December 2013
Interviews
Ned Potter Q&A (PDF), for LIANZA's Library Life, October 2015
10 questions: Ned Potter, for SLA Information Outlook, August 2013
Expert tips for marketing your library - for LIBER, June 2013
Circulating Ideas - my episode of the Library Interview Podcast, Feb 2013
Six Questions with Ned Potter - for the 658 Marketing Blog, December 2012
Me interviewing Terry Kendrick, for American Libraries Magazine, November 2012
Benefits not features! for the SLA Leadership & Management Division blog, August 2012
Member Interview: Ned Potter, for the SLA-Europe Blog, July 2012
The Future of Libraries is Transliteral, for the The Libraries & Transliteracy blog, December 2011
Map your own route, for Library & Information Gazette, November 2010
Articles
Creating effective videos for libraries, for Information Today, July 2021
Some questions to ask before you say yes, For REVY, July - September 2015
Rebranding a Library: how did it all go so right? For Information Today, May 2013
Let's get international! The New Professionals Network, for the HackLibrarySchool Blog, April 2011
Escaping the Echo Chamber, for The SLA Future Ready 365 blog, March 2011
SLA2011: Ned Potter's Reflections, for the SLA Europe blog, April 2011
Statistics, the media, and the trouble with the Library legacy, Postilib, December 2010
Moving forward together, Library and Information Gazette, November 2010
Developing a Digitisation Strategy Toolkit, Research and Advanced Technology for Digital Libraries, Lecture Notes in Computer Science, 2010, Volume 6273/2010, 502-505
Moving beyond the echo-chamber, CILIP UPDATE, July 2010
The Library Routes Project, ALISS Quarterly, Volume 5, no. 3: April 2010
Why are we still defined by our building? Impact Career Development Group Journal, 2010
The fast changing face of modern librarianship, Up the Ladder, Issue 35, Winter 2009
How did you fund yours? Prospects Postgrad, 2007