In-house workshop on-site at the library

Phil Bradley and Val Skelton’s Power Hours are designed to be a low-cost bit of CPD, £35 a session, with time for discussion afterwards.

Details and tickets here.

All-day training for NHS Health Education England.

All-day training for NHS Health Education England.

A third online workshop for SWRLS

I'm running a marketing workshop for the All Wales Health Information & Library Extension Services.

I’m very excited to be running a workshop for the Norwegian Association of Academic libraries.

I’m running an in-house library marketing workshop for staff at Leeds Beckett University.

I'm running a strategic marketing training session for members of the NOWAL group, at Edgehill University.

I'm so excited to be working with PiCS again, this time to provide online training. There will be three separate courses, done across a couple of different time zones for the Australasian library world. They're all communication themed, and the first one is pure marketing.

Time and date

The training will take place over two sessions a week apart, each lasting two hours.

• Marketing Part 1) April 4th. 9am - 11am Auckland time.
• Marketing Part 2) April 11th. 9am - 11am Auckland time.
  
  [Click here for all times and dates: including this course at different times and dates, and two other sets of workshops delivered online for PiCS this year.]

Course content

This practical training webinar covers the fundamentals of marketing your Library as a whole, or specific services within it. It's not about logos and slogans, it's about your community. We'll explore how to truly be heard and listened to above the white noise of modern life.  

We'll look first at communication types and then work on segmenting your audience and tailoring messages for each group. We'll look at online publishing and social media, before tying everything together in a strategic marketing plan. Delegates will get a template marketing campaign document to work on in the session and then take back to their own institutions to develop. Everything in this workshop is designed to be applicable right away, whether you want to better communicate the value of a particular service or market your entire library.

Format

These will be interactive online workshops, using online software. Delegates will log-in on their PCs, and we'll run the training and provide tech support, plus all the slides and materials and an online booklet with the tasks and instructions in.

As well as hands-on exercises, there will be chances throughout to ask questions and interact with other delegates, just as you'd expect in face-to-face onsite training. All the content and materials are tailored for the online environment and I've got this whole thing down to a fine art, it works well.

We've left a week between the two parts because there will be some ideas to go away and play and things to try out between sessions.

Booking

You can book onto this course via the PiCS website - go to pics.com.au/events-2/57-marketing-your-library/ or click the image below. The cost is A$320 excl GST. This includes all the materials (including the marketing campaign template) to cascade across your own institution.

This is a full-day workshop on marketing libraries, for the Academic and Research Libraries Group. It'll take place at the Loughborough University - more details are available here.

Header pic is a Creative Commons image from the University of Loughborough Library Flickr account - see the original here.

I'm very excited to be running a full-day digital comms workshop for the Academic and National Library Training Cooperative, in Dublin.

Full details including how to book are available on the ANLTC website - really excited about this! Booking closes April 8th so get in there quick...

You can also read some feedback from previous versions of this course. It's very hands-on, and very much about tools and technologies you can use (for free) right away, as soon as you get back to work after the training.

[Header image is CC-0.]