The third and final set of courses I'm running online for PiCS in 2017 will focus on social media for libraries. As with the previous ones this will happen a couple of times for different time zones.

Time and date

The training will take place over two sessions a week apart, each lasting two hours.

• Social Media Next Steps Part 1) August 10th. 3pm - 5pm AEST.

Social Media Next Steps Part 2) August 17th. 3pm - 5pm AEST.

[Click here for all times and dates: including this course at different times and dates, and two other sets of workshops delivered online for PiCS this year.]

Course Content

This is designed for anyone who uses social media on behalf of their institution, and who wants to looks beyond the basics of what these tools are and why to use them, and focus on how to use them more strategically and effectively.

By the end of this hands-on session attendees will:

• Have set up systems to feed in ideas of what to tweet, blog and Instragram about 
• Have an improved understanding of and practical tips for includng multimedia in their social media
• Have used a small number of useful analytics tools which give you information you can ACT on, and have gained an understanding of what to look for when measuring impact, and what to change as a result 
• Have an understanding of the different roles Twitter, Instagram, traditional blogs and Tumblr can play in the library landscape
• Know how to title and promote a blog post effectively

Format

These will be interactive online workshops, using online software. Delegates will log-in on their PCs, and we'll run the training and provide tech support, plus all the slides and materials and an online booklet with the tasks and instructions in.

As well as hands-on exercises, there will be chances throughout to ask questions and interact with other delegates, just as you'd expect in face-to-face onsite training. All the content and materials are tailored for the online environment and I've got this whole thing down to a fine art, it works well.

We've left a week between the two parts because there will be some ideas to go away and play and things to try out between sessions.

Booking

You can book onto this course via the PiCS website - go to pics.com.au/events-2/59-social-media-next-steps/ or click the image below. The cost is A$320 excl. GST. This includes all the materials to cascade across your own institution.

The third and final set of courses I'm running online for PiCS in 2017 will focus on social media for libraries. As with the previous ones this will happen a couple of times for different time zones.

Time and date

The training will take place over two sessions a week apart, each lasting two hours.

• Social Media Next Steps Part 1) July 25th. 9am - 11am Auckland time.
• Social Media Next Steps Part 2) August 1st. 9am - 11am Auckland time.
  
  [Click here for all times and dates: including this course at different times and dates, and two other sets of workshops delivered online for PiCS this year.]

Course Content

This is designed for anyone who uses social media on behalf of their institution, and who wants to looks beyond the basics of what these tools are and why to use them, and focus on how to use them more strategically and effectively.

By the end of this hands-on session attendees will:

• Have set up systems to feed in ideas of what to tweet, blog and Instragram about 
• Have an improved understanding of and practical tips for includng multimedia in their social media
• Have used a small number of useful analytics tools which give you information you can ACT on, and have gained an understanding of what to look for when measuring impact, and what to change as a result 
• Have an understanding of the different roles Twitter, Instagram, traditional blogs and Tumblr can play in the library landscape 
• Know how to title and promote a blog post effectively

Format

These will be interactive online workshops, using online software. Delegates will log-in on their PCs, and we'll run the training and provide tech support, plus all the slides and materials and an online booklet with the tasks and instructions in.

As well as hands-on exercises, there will be chances throughout to ask questions and interact with other delegates, just as you'd expect in face-to-face onsite training. All the content and materials are tailored for the online environment and I've got this whole thing down to a fine art, it works well.

We've left a week between the two parts because there will be some ideas to go away and play and things to try out between sessions.

Booking

You can book onto this course via the PiCS website - go to pics.com.au/events-2/59-social-media-next-steps/ or click the image below. The cost is A$320 excl. GST. This includes all the materials to cascade across your own institution.

This is part of the online training I'm doing with PiCS in 2017.

Time and date

The training will take place over two sessions a week apart, each lasting two hours.

• Digital Tools Part 1) July 10th. 3pm - 5pm AEST

• Digital Tools Part 2) July 14th. 3pm - 5pm AEST

Course Content

This online training covers several useful online tools to help modern libraries communicate. They're all free to use, they all help solve existing problems, and they're all available to use right away (rather than being some kind of 'future trend' which is still a couple of years off...) 

Tools and concepts covered include marketing with video, online publishing platforms, augmented reality, mobile and apps, and geolocational platforms. 

In week one learn whats new, take away and test it out. Come back in week two and share with the group your experience. 

Format

These will be interactive online workshops, using GoTo Training software. Delegates will log-in on their PCs, and we'll run the training and provide tech support, plus all the slides and materials and an online booklet with the tasks and instructions in.

Booking

You can book onto this course via the PiCS website - go to pics.com.au/events-2/58-digital-tools-and-emerging-technologies-for-libraries/ or click the image below. The cost is A$320 excl GST. This includes all the materials to cascade across your own institution.

This is part of the second wave of online training I'm doing with PiCS in 2017. There will be three separate courses, done across a couple of different time zones for the Australasian library world. They're all communication themed, and the second set are on digital marketing and online tools.

Time and date

The training will take place over two sessions a week apart, each lasting two hours.

• Digital Tools Part 1) June 13th. 9am - 11am Auckland time.
• Digital Tools Part 2) June 20th. 9am - 11am Auckland time.
  
  [Click here for all times and dates: including this course at different times and dates, and two other sets of workshops delivered online for PiCS this year.]

Course Content

This online training covers several useful online tools to help modern libraries communicate. They're all free to use, they all help solve existing problems, and they're all available to use right away (rather than being some kind of 'future trend' which is still a couple of years off...) 

Tools and concepts covered include marketing with video, online publishing platforms, augmented reality, mobile and apps, and geolocational platforms. 

In week one learn whats new, take away and test it out. Come back in week two and share with the group your experience. 

Format

These will be interactive online workshops, using online software. Delegates will log-in on their PCs, and we'll run the training and provide tech support, plus all the slides and materials and an online booklet with the tasks and instructions in.

As well as hands-on exercises, there will be chances throughout to ask questions and interact with other delegates, just as you'd expect in face-to-face onsite training. All the content and materials are tailored for the online environment and I've got this whole thing down to a fine art, it works well.

We've left a week between the two parts because there will be some ideas to go away and play and things to try out between sessions. In this particular course it'll be all about trying out the tools and emerging technologies we discuss.

Booking

You can book onto this course via the PiCS website - go to pics.com.au/events-2/58-digital-tools-and-emerging-technologies-for-libraries/ or click the image below. The cost is A$320 excl GST. This includes all the materials to cascade across your own institution.

I'm so excited to be working with PiCS again, this time to provide online training. There will be three separate courses, done across a couple of different time zones for the Australasian library world. They're all communication themed, and the first one is pure marketing.

Time and date

The training will take place over two sessions a week apart, each lasting two hours.

• Marketing Part 1) April 4th. 9am - 11am Auckland time.
• Marketing Part 2) April 11th. 9am - 11am Auckland time.
  
  [Click here for all times and dates: including this course at different times and dates, and two other sets of workshops delivered online for PiCS this year.]

Course content

This practical training webinar covers the fundamentals of marketing your Library as a whole, or specific services within it. It's not about logos and slogans, it's about your community. We'll explore how to truly be heard and listened to above the white noise of modern life.  

We'll look first at communication types and then work on segmenting your audience and tailoring messages for each group. We'll look at online publishing and social media, before tying everything together in a strategic marketing plan. Delegates will get a template marketing campaign document to work on in the session and then take back to their own institutions to develop. Everything in this workshop is designed to be applicable right away, whether you want to better communicate the value of a particular service or market your entire library.

Format

These will be interactive online workshops, using online software. Delegates will log-in on their PCs, and we'll run the training and provide tech support, plus all the slides and materials and an online booklet with the tasks and instructions in.

As well as hands-on exercises, there will be chances throughout to ask questions and interact with other delegates, just as you'd expect in face-to-face onsite training. All the content and materials are tailored for the online environment and I've got this whole thing down to a fine art, it works well.

We've left a week between the two parts because there will be some ideas to go away and play and things to try out between sessions.

Booking

You can book onto this course via the PiCS website - go to pics.com.au/events-2/57-marketing-your-library/ or click the image below. The cost is A$320 excl GST. This includes all the materials (including the marketing campaign template) to cascade across your own institution.