The Ideas About Communication Blog — Ned Potter

professional development

3 essential things to do AS SOON AS YOU JOIN twitter...

twitter 't' When most people join Twitter, they don’t know whether they’ll stick with it or not. For this reason, they often start following a few people before they’ve really set up their profile, and this can actually end up being detrimental to their twitter experience.

The reason is, when you start following someone, in most cases they get an email saying ‘X is now following you’ – this email includes your bio, your pic, and a link to your profile. If you don’t have a bio, your only tweet is something along the lines of ‘Don’t really understand this twitter lark!’, and your picture is the default twitter egg, chances are they won’t follow you back. And seeing as you’ve gone out of your way to identify key people to follow first of all, this is potentially a huge missed opportunity to engage with people who you’d get a lot out of chatting to.

So to avoid this, and generally get off on the RIGHT foot on Twitter, here are 3 very simple things to do right away, as soon as you join, and before you do anything else:

  1. Put in a picture, preferably a head-shot. If you’re really camera shy then put in a picture of a robot or whatever, but put in SOMETHING – lots of people refuse to follow anyone with the twitter egg, right off the bat. Twitter is a personal medium – even if you’re only using it for professional networking, you really need a picture of yourself up there.
  2. Put in a proper, engaging bio. Remember, people get emailed when you follow them. Oh, who is this new follower and shall I follow them back? I don’t know who they are because they’ve not put in a bio – so I won’t bother. Twitter is about connecting with people – use the bio to say something about yourself, which will make the kinds of people who you want to connect with, want to connect with you. Try and avoid ‘reluctant twitterer’ or similar as the last sentence.
  3. Write a couple of tweets. I know it seems silly to broadcast tweets to no one, but you need to give people something to go on when they’re deciding whether to follow you back. Everyone’s first tweet is roughly ‘Am trying twitter out – hello world!’ or something along those lines, and that’s fine, no one expects your first tweet to be a work of 140 character genius. But follow that up with something more meaningful, perhaps about what you want to get out of Twitter, the types of professionals you want to tweet with, or maybe a link to a really useful article or piece of information. .

Just do those 3 simple steps and you’ll hit the ground running, and have more chance of developing relationships with people who matter to you.

- thewikiman

More on stuff on Twitter from this blog:

Average is no longer enough? Noted. Now let's move on.

Picture of a spoon A lot is being made of the fact that in librarianship, Average is No Longer Enough. Was average enough at some point previously? Possibly; it doesn't matter. What matters is that there are enough librarians in the profession who love it enough that they don't want to be average, rather than reluctantly excelling themselves because they've been told to do so at a conference or by a blog post.

I predict that the total number of information professionals (in the current understanding of the word) will shrink at a fairly steady rate during my career. The Average will probably be the first to go (the Really Bad being, in my experience, remarkably stubborn). It'll be a Darwinian process - the people that really love this will probably be strong enough to survive, because they're the ones likely to be enthusiastic about embracing new challenges.

In a job market where there are far more qualified professionals than there are professional posts, the whole idea of trying to turn the drifters into yet more super-librarians is perverse anyway. The people who think average is enough are probably never at the kind of events where people say it isn't. Let's stop telling each other what we already know, take the non-existence of THE SPOON as read, and use our time in conferences and on social media to talk about something more useful - like specifically HOW to find your 'extra' rather than just the fact that you need to.

- thewikiman 

p.s Please use the Comments section for all puns about what mean-spirited post this is. :)

Everything you need to know about technology to work in libraries

I've given a couple of talks on technology in libraries recently. Here's roughly what I said. (Or, more accurately, roughly what I intended to say, :) ) In modern librarianship you can do so many jobs, such a diverse array of roles which are salaried by the library; actually very few threads run through all of them. Over the course of the two New Professionals Information Days we've had more than 150 delegates through the door, and there's very little in common between ALL the roles we do or aspire to do. Certainly not books.

'Problem solving' is probably a thread which runs through most roles, 'people' is another. But really technology is the only thing that unites pretty much all the jobs we Information Professionals do. So, it's incredibly important to be comfortable with it. By technology I do mean hardware (PCs, scanners, iPads etc), but to a greater extent I mean software, platforms, social media, the internet and all that it entails.

Technology, when used well, is at the heart of the revolution libraries are currently under-going. Already well under way is the change from libraries as 'book wharehouse' to libraries as something much more dynamic and fluid, led by the information-seeking needs of our users. As New Professionals, we will soon become custodians of that change: we need to be ready.

If you think about a timeline of the world, and a timeline of libraries, the two have not been changing at the same rate. Libraries have been bobbing along in a very similar fashion for quite a long time, with not much in the way of drastic change between the library of Alexandria, and the libraries of 30 years ago. Suddenly, however, they're changing more in the last 30 years than arguably in the whole of the rest of their history put together. And of course, that seismic shift has its heart in technology.

Let's imagine a library has stood on this spot since the 1890s. Imagine a 30 year old man, like me, goes into this library in 1890 - he can expect a certain look, a certain feel, certain types of resource. If you took that man and forced him to travel though time, and placed him in the 1920s, he'd be all at sea. The world, and society, would be almost unrecognisably different. A World War would have been and gone, there'd be telephones revolutionising communication, cars all over the roads, JAZZ happening in clubs! Along with much else that would be almost unimaginable to our 1890s 30 year old. But this library - this library would probably look and feel much the same. Jump forward another 30 years - society has leaped again. The Roaring Twenties have been replaced by the Stepford Wives era, the straight-laced 50s. Technology has moved forward. Another World War has devastated much of Europe. Once again, our 30 year old's head would spin with all the changes. But this library is mostly unchanged - the types of resources are much the same. Fast forward another 30 years, to the 1980s. Society is permissive and developed in a way which would shock our 30 year old. Technology has moved on so much that not only has man landed on the Moon, but he's become indifferent to the idea of bothering to do so again. The Cold War hangs over the world. Computers are becoming common. A 30 year old from the 1950s would find the 80s a culture shock, to be sure. Yet he'd have little or no trouble using this library; the resources would look mostly familiar.

Finally, jump forward the final 30 years to now. Of course, the world is very different. But - and perhaps I'm being naive here - I think the 1980s 30 year old could slot into society without too much difficulty - it's not a cosmic leap forward in many respects. Similarly, as 30 year old now I could slip back into 1980 and not be totally lost. But the library would be completely unrecognisable! Suddenly the flat line of library development has shot upwards and gone off the chart. Technology has moved on dramatically in all areas of society - but much of the day-to-day effects of this are to do with how we access information. With how much we value information. With how we live now in an information economy. The internet has changed everything, including the library. Technology rules the library, it has shoved books to one side. People have always needed to access information, and libraries have always strived to provide access - but now the vessels for that information are changing. Librarians are increasingly becoming early adopters of new tools, platforms, and skills. Public perception, however, has quite understandably been unable to keep up with this change. It lingers behind, envisaging the library much as it was in the 50s, the 20s, or the 1890s.

So it is our job as the information professionals to equip ourselves with as much knowledge of the new as we can, whilst respecting what our predecessors have achieved. Because we newer professionals may not have that long to wait until we start actively start shaping the future of the profession. In fact, it's already happening.

It used to be said that what you learn in your Library Masters would last you five years before the information became outmoded. Now it's said to be just two years; this profession changes fast. Similarly the technology is evolving all the time - all this presentation can do is provide a snapshot of what is used in 2010 (and how we use it). I spoke to loads of my peers to crowd-source the information contained in this presentation, and they all stressed how they go to conferences, read blogs, subscribe to mailing lists and read professional publications, in order to keep up with what is going on. No one ever reaches a plateau of technological know-how in libraries, that they can afford to remain at indefinitely. As glib as it sounds, professional development never really stops.

All roads lead to technology eventually. All ROLES need technology eventually. If the job you want next doesn't require any technological expertise, chances are the one after that will. But even if your dream job doesn't use technology, it's actually very hard to get far enough up the pay-grades to get that job without going for some tech-related jobs. You can't afford to lose out to other more tech-minded people, because so many of the new roles and positions that are being created in libraries relate to the research, implementation, evaluation and development of various technologies.

As I've said before, it's more of a careers climbing wall than a careers ladder in this profession - there aren't always hand-holds directly above you. Those sideways or diagonal excersions often involve technology. For example if you need management experience, a great way to get that is from a project. Projects are often externally funded. External funders love to invest in the newest, most exciting things. The newest, most exciting things often involve technology.

Another point my peers repeatedly stressed when I was researching this, was how important interpersonal skills are. So much of what libraries do is collaborative these days - you have to be able to get on, to get on. Raw technical skill is not enough on its own - you need to be able to communicate effectively too. The TV stereotype of the computer whizz-kid who sits in the basement of an organisation, anti-social and belligerent, but kept on because HE'S JUST SO DAMN GOOD, would never happen in the library. He'd get to the end of his 6 months probation and his line-manager would say, I'm sorry, you're out. It doesn't matter how good your ideas are if you can't communicate them to your peers effectively.

A final word on technology. If you're scared of people, it'll be very difficult to sustain a career in libraries. You may be better off getting out now. If you're scared of technology, that's okay. We can help you! You need to immerse yourself in it - because the fear comes from unfamiliarity. Take away the unfamiliarity and you'll take away the fear. Just use different types of library related technology all the time, until you become comfortable with it. Learn to use social media platforms or presentation software even if you don't need to use it right now. Go on a course on one of the Office suite. Read the manual of your camera and start doing more sophisticated things with it. Just throw yourself into it.

Eventually, you get to a state where you're comfortable enough with technology generally that you're not afraid to take on ANYTHING new that might come up. And this is necessary because, as we've said, change happens fast in this industry. You need to get to a state where you're unphased by the idea of taking on some new platform or direction. It's all very well learning how to use one piece of kit - that's like learning directions from here to the railway station. Much better than that would be to learn where the railway station is, then you can get to it from anywhere...

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The above was from the last New Professionals Information Day for this year (and with MSU closing, who knows when there will be another one) so I can make my presentation materials properly available.

I used Prezi again, but in a different way this time. The canvas became an interactive map – I asked the delegates whereabouts in the library they’d like to work, then navigated to that part of the map and zoomed in on the desk in that ‘room’ to read all about the relevant technology. I designed it very much as an online object, able to stand-alone and be used without me wittering on in the background, so check it out below – just click on a part of the library you want to know about.

As ever, Prezis work better on full-screen. Feel free to embed this wherever you’d like – it’s available under Attribution-NonCommercial-Sharealike Creative Commons licences. And if you have any corrections or suggestions to make, let me have them!

You want to work in libraries? Essential Careers Advice for New Professionals

Recently I've found myself giving out some careers advice, as part my role as a New Professionals Support Officer for CILIP, and as a follow up to the New Professionals Information Days where people have emailed me asking for guidance (and some of the below is stuff I said in my talk on technology). My career is by no means a shining example to follow, but I do know about a lot of resources or ideas which could help people just starting out in Libraries. A picture of a 'library careers' magazine

I've created a seperate page on my website which draws together the advice below, along with the advice from people in the comments too - you can view it here. The following is the original blog post:

  1. Work *really* hard. I know this is obvious, but you'll be surprised how hard you have to work if you are to get anywhere. There are enough talented, focused and hard-working individuals in this field who will be going for the good jobs, so you have to work very hard to keep up with them unless you want to stagnate - that may mean doing stuff in your own time, including unpaid work-experience in the department you want to work in (even if you already work in the library elsewhere). Librarianship is NOT a soft option - if that's what you're after, stop reading this now and go and look for an alternative career.
  2. Get focused work experience. This really good post from Library Hat reminded me of how important this is - the job market in libraries is so competitive, it's no longer enough just to have worked in libraries generally. You need experience directly relevant to the career path you want to take.
  3. Plan to do the Masters. Forget the merits or otherwise of the LIS Library Masters, forget the fact that most job descriptions will ask for it 'or significant experience'. Just bite the bullet - pretty much everyone entering the profession now who is in it for the long haul, either has or will soon acquire a Masters in Library and Information Management or similar. It is expensive and time consuming, it's of questionable value, and it won't necessarily prepare you for the proper world of working in libraries - but for now it's absolutely essential. The sooner you get it, the better. Here's a list of the places that offer it in the UK (and here's one for the US), including Distance Learning options which a lot of people are choosing now. I can understand if the prospect of doing another qualification, and all the sacrifices it entails, puts you off the profession; that's fine. But don't continue working in libraries without intending to acquire the Masters at some point if a: you plan on sticking around and b: you plan on getting anywhere. (On Twitter, @bibliopoesey asked if it matters where you do the Masters. In my opinion: not THAT much - it's a vocational degree, so that kind of hierarchical system of Universities doesn't seem so important. That said, UCL and Sheffield appear to offer a considerably better course, so go there if you can! But you're not going to be denied a job because you did it at Northumbria, or wherever. Just my view, I may be wrong.) [NB: Please see the comments section below for more on this - it may be that planning to do some kind of Post Graduate library qualification is sufficient: ie you could do a PgDip rather than a full MA/Msc, which is shorter, cheaper, and not subject to new UK laws about increased fees for those who already have a Masters.]
  4. Be prepared to start near the bottom. Because you need a Masters to get a good job, and you usually have to have worked in libraries for a minimum of one year to get onto the Masters, it's almost impossible to start anywhere other than near the bottom. That's actually a good thing - it connects you with the customers, who are what the whole thing is all about (it becomes easy to become detached from that as you move highter). Graduate Traineeships are a good way in - but as @Naldasaid pointed out, there aren't too many of them. Don't worry if you can't get onto one, just start off in Customer Services (or as a Library Assistant or whatever your organisation of choice likes to call it) and apply to do the Masters after a year anyway - just try and make as many opportunities as possible in that first year (by shadowing people, trying to get involved in committees, or doing extra-curricular stuff like serving on your local CILIP Career Development Group committee or getting an article published). You undoubtedly get a broader experience by default as a Graduate Trainee, but by the time your career is three or four years old I'd be surprised if you'd be significantly disadvantaged by not having been one. I certainly haven't been - I started off in Customer Services, and then got a better job as a Project Assistant 10 months in. Project work is great if you can get it - you can be in at the start of something, which often leads to greater responsibility and the chance to use your initiative.
  5. Proactively anticipate your career needs. It's very little use trying to acquire some kind of expertise, experience, or training, after you've seen the job you want advertised. You need to have already done it before you apply - so anticipate what you might need to know, and start learning about it even if you don't require the knowledge for your current role. This could be something as simple as going on an Advanced Excel course when you get the chance, to a more strategic process like going for a Subject Team Assistant role if you want to end up as a Subject Librarian, even if that means moving sideways. Get hold of a generic job description for the next role you want, and start ticking off all the boxes in the Essential and Desirable person specification so you can strike when the position becomes available. Then, get hold of a job description for your IDEAL job, even if you're 20 years away from being able to apply - it's never too early to know what expertise your career will need.
  6. Join a professional body. I can't emphasise enough how valuable I've found an awareness of the wider profession, and for me that awareness comes from two things - professional bodies and social media (more on which below). So join CILIP, or IFLA, or SLA, or ALA, or whatever body is most pertinent to your ambitions, and devour all the information and connections they have to offer. Most organisations have cheaper rates while you're a student or earning under a certain amount, so take advantage while you can!
  7. Acclimatise to the fact that this is a people profession. As @jaffne points out, it's not a book profession, and as @Girlinthe points out, it is a people profession - we are part of the service industry, just in a sometimes-quite-intellectual way. You cannot work in this industry if you don't like people, if you can't solve problems, if you can't keep smiling. If you're painfully shy then that's something you can work with and overcome - if you just want to sit quietly surrounded by lovely old books, you are completely screwed.
  8. Acclimatise to the fact that this is a technological profession. Technology is the one thing, apart from problem-solving, that runs through every role or job that the library pays the salary of at the end of each month. Almost every single role needs a good grasp of technology (even the ones you might not think would do, like being a Convervator for Special Collections for example). Here's a guide to what technological expertise is needed in which areas of the library. If you're not comfortable with technology now, that's okay - just throw yourself into it. Fear comes from unfamiliarity, so take that away and you won't be scared anymore.
  9. Acclimatise to the fact that this a profession in transition. Change is a constant in libraries - there's been more change in the last half-century than in all of previous library history put together. Get used to change early, and plan for the future always. Part of that change means we have to be more agressive than in the past - the days of running a library like a charity are gone. They need to be run like businesses and aggressively marketed - and you need to be prepared to market yourself, build some kind of brand, and put yourself out there. (I dread to think what I'd've said to someone in 2006, on my first day of the job, if they'd've come up to me and talked about marketing and building a brand - I probably would have laughed at them, or called them a tosser. But it's the reality, and it's more fun than you might imagine. :) )
  10. Attend events. Meet people, learn stuff, make connections, understand more than just your own library world. Social Media will help you find the best events to go to, as will membership of a library body.
  11. Join LISNPN. I created a network for LIS New Professionals - it's full of events listings, how-to guides, information, and other new professionals (around 560 at the time of writing). Wherever you are from, join it - we can try and answer your questions, attend to your needs, we organise face-to-face meet-ups, and we'll connect you with the wider profession.
  12. Get yourself on Twitter. Twitter is an invaluable source of networking, links, information and support. If you're not on it, it's probably different to how you imagine it is - it's much more interactive, and much less vapid. Make time for it and you'll have so much more understanding of what's going on in the Information Profession; here's my guide on how to get started. If you want to set up a blog too, even better - here's another guide on how to do that, and on the importance of an online presence.
  13. Diversify. There is no career ladder in this industry; think of it as a career climbing wall. Sometimes there are no hand-holds directly above you - you have to go sideways or diagonally, but the most important thing is not to get stuck. Keep your eye on the job you want, and keep moving upwards in the meantime - sometimes there is no direct route from A to B so you have to diversify. One thing is for sure though - no one (or almost no one) ever went right from a Grade 3 entry level role to a Grade 7 professional role. You need to cover some of the ground in between - and library careers often don't develop in a linear fashion.
  14. Value yourself. Things have changed over the last few years, and New Professionals are increasingly recognised as being worth listening to! We have a voice, we have networks of support. Don't put up any kind of wall between 'us' and everyone else more senior - but be confident from the start that your opinion is of value.
  15. Make things happen for yourself. If you've got a good idea or a wish, don't wait for someone else to make it happen. Today, with social media and Web 2 tools, you can probably make it happen yourself. Just do it, and professional development will almost certainly follow. An example of this is the Library Routes Project, set up by me and Woodsiegirl - take a look, you may find it useful, as it documents people's routes through their library career (including how they got started). We just decided to do it because we thought it'd be useful - now it has around 150 entries from librarians all over the world, and has been viewed by over 23,000 people.
  16. Find something in librarianship that matches your existing interests. You'll be amazed at how diverse interests can be accommodated as part of your library job. Whether you're a wannabe writer (write some articles for professional publications) or a fan of 16th century textiles (work towards becoming the archivist for the 16th Century Textiles Society..) you can drag your existing interests into your job somehow. It's what helps make it a vocation rather than just a job.

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Any more essential tips? Let me know and I'll add them to the permanent page.

- thewikiman