Tech Guide

If you're going to use a stick, you'd better have a big enough stick

Comic Twitter has been alive with the sound of mutiny for the last few days, in response to Harper Collins announcing a 26-time lending limit on their eBooks. In case you've not seen this news, the short version is that the (huge) publisher has somewhat shafted libraries by imposing a pretty small limit on the number of times their e-books can be borrowed, before they need to be re-purchased. (A fuller explanation can be read here on LibrarybyDay, including links to a whole bunch of articles on the subject.)

One of the responses to this has been a call to boycott Harper Collins. There is a special website for it and everything. I can see why people are in favour of this, and it's nice to see some aggression from the library community in the face of a threat. However, this boycott fails on two fundamental levels, in my opinion:

ONE: the stick you are trying to beat the publisher with is not big enough. They can get by despite a library boycott.

TWO: there is no point in protesting about / boycotting ANYTHING unless you are presenting a viable alternative. (Student fee protesters take note.)

This excellent post by Sarah Glassmeyer does the maths and concludes that libraries simply don't make up enough of publisher's revenues for a boycott (which would only ever be partial if it happened in earnest at all) to be a game changer. There is no point in starting a fight if you don't have a chance of winning the fight - you'll end up bloodied, or having to back down.

And as for point two, there is no way Harper Collins would do this without giving it some serious, long, hard, thought. They would also have anticipated an angry reaction from the library industry - and they have gone ahead anyway. Therefore, what are the chances of them caving in because of librarians protesting now? I think you have to put a viable compromise on the table to be taken seriously, not just lash out because it's unfair. The library industry is acting like a wounded animal, when cooler heads are called for. Where is the alternative model for Harper Collins to consider?

Other things that spring to mind about the boycott idea:

  • It doesn't make the library industry look too good
  • As many others have said, you've got more chance of making change happen from the inside than from the outside
  • We've been screwed by publishers for years (I used to work in e-Resources, trust me) so why particularly call for collective action now? What do we do if the other publishers fall into line - boycott all of them? We have a duty to our own customers to actually provide them with stuff
  • Yet again, we are an industry divided. We need to be on the same page to move forward! But I realise that is very hard to achieve.

.

Just my opinion.

- thewikiman

Library advocacy 2.0. Converting the Internet, one random stranger at a time

I decided to try some library advocacy of a new kind, today - I went to Omegle and took on some strangers. Omegle connects you to a random stranger, and when one of you disconnects that's it, conversation over. So could I win over some people to the library cause..? The results are below - I have to say, at first it seemed too easy! Random Strangers love libraries, apparently. :) Attempt 1: already loves libraries...

Omegle chat

Attempt 2: I end up asking him more questions than he asked me...

 

Omegle chat

Attempt 3: FINE DODGER!

Omegle chat 3

Attempt 4: thewikiman fails to excite conversational partner

Omegle chat

Attempts 5 and 6: surely SOME people don't like libraries? Otherwise how come we're in such crisis?

 

Omegle chat 5

Omegle chat 6

Attempt 7: It's a tough sell, but someone has to step up to the plate. Censored for your own protection, he really was a filthy little man (or woman)

Omegle chat 7

Attempt 8: finally, a conversion! This makes it all worthwhile...

 

Omegle conversion...

:)

- thewikiman

Buy India a Library illustrates the power of social media once again

Last month I wrote a blog post outlining the Buy India a Library project, and calling for donations. We wanted to raise, in an ideal world, £1,350 - enough, remarkably, to build a library in a book-free zone in India, AND to build a donkey-drawn mobile library that would travel around Africa. This month we will hand over the unbelievable £2,420 we raised in just two weeks, to the charity that administers the donations.  If you're time poor, you can just have a look at the slides below to learn a bit more about it - and thank you if you got involved!

I seem to be genetically programmed to try and break-down things I've used / done / been involved with / learned about, and repackage them for consumption by the wider community - so if you're less time-poor, read on below the slides for some of the stuff I learned from the experience, about using social media for a campaign like this.

The power of social media, writ large

A lot of people talk about the power of social media, and it can tend to polarise people - either you get really put off by all the fuss, or you become a social media evangalist yourself. For me, this was conclusive proof of the power of social media, as it was the mechanism by which we could communicate with people, and draw together a community of librarians (and non-librarians) who wanted to get involved. Crowd-sourcing was made easy by Twitter, and our conversation reached people none of us had previously connected with.

Aaron Tay has written in detail about four recent campaigns for libraries (including Buyalib) that use Social Media.

Working together

It was great working with Justin, Andromeda and Jan (and huge thanks to Andromeda for suggesting we do this at all). All of us brought something to the table that made the foursome a really strong unit. Not 'more than the sum of our parts' as such, it's just that the sum of our parts was a lot more than any of us on our own (obviously). I'm not sure it would be possible to have done this invidually, and why would you want to? Collaboration is ace.

We didn't use any particuarly advanced communication methods, by the way - just emails (lots of 'em!), Twitter DMs, and a Google Docs spreadsheet. Plus of course a Wordpress.com blog which we all had access to.

If you're planning something similar...

I wish I had some peircing insights into what we did, or top tips about what unique things we employed to get it done - but I don't! We just tried it, made it as we went along, and it worked. But a couple of things that I noticed along the way:

  • There is huge momentum for this kind of thing initially - you need to capatalise on this before people get bored! Lots of people got excited about the idea, and RT'd, and donated - but after a few days that momentum had ebbed away and I was worrying we were starting to annoy people by constantly tweeting links and demanding their money. So I'd say, for a campaign like this, don't launch until you're completely ready - you need to be around to really push it when you do launch and make the most of the initial good-will.
  • Mix up the information you provide. We had a lot of info and things to say about the project from the get-go, but we aggregated it in several blog posts over time. You need new things to say, new angles to come from when you blog about it - otherwise it's just 'we've made X, please give us more!' every time, and people won't keep reading.
  • It was a Twitter campaign, but moving it off Twitter got results too. We pitched buyalib as a 'let's crowd-source the money to build a library, to build a library' type campaign, but obviously Twitter is a bit of a bubble. After a while, everyone who is going to donate has seen your tweets. Looking at the timings and frequency of donations, it's clear that when people blogged about the campaign this provoked a surge in donations. This is probably for a number of reasons - first and foremost you're bound to be reaching people who aren't on twitter but who do read blogs. Secondly when the blog posts weren't written by members of the Buyalib team on their own blogs (ie other Info Pros felt moved to blog about the campaign) the argument was more powerful. These bloggers were, in effect,  champions of the cause, disseminating information about it - rather than people directly associated with the cause, promoting it. That gets round the 'well of course they think it's a good idea!' issue that comes with blogging about your own projects. The power of word-of-mouth is not to be under-estimated. Thirdly, a blog post can explain something in a lot more detail than a tweet. The maximum most tweets about buyalib could be was an invatation to click a link and read more - that only works on people who are willing (and have the time) to click the links and engage. With a blog post, the reader has already made the commitment to read it, and all the information is right there with no further action required on their part. It's only a little thing, but we do live in a world of information overload - people don't have time to click all the links they see.
  • People really want regular updates! They really, really do. Even if you have nothing much new to add, you need to blog or otherwise provide updates on the total raised, because people have an emotional investment (as well as a financial investment) in the whole process - they don't want to just donate and feel like that's the end of it, they want to follow the whole thing through.
  • Thanking people takes a long time... Make sure you leave a good chunk of time to assemble and collate all the donors so you can get in touch to thank them. It takes a while (we had 100 people donate), but it's a vital step. I only just finished thanking all the people I personally knew (or knew via social media) - sorry it took me so long!
  • A good hashtag goes a long way. No evidence for this one - I just get the feeling that the ease of writing, saying and understanding #buyalib as a hashtag helped the campaign. As everyone knows you only have 140 characters to play with on Twitter - using too many of those up on a hashtag is a cardinal sin, as it inhibits peoples' ability to discuss it. But then also a cardinal sin is having a hashtag which means nothing to anyone. I think #buyalib worked well - better than #buildanIndianlibrary, or whatever, might have done. .

Thanks again to all who got involved! And if you're just reading about this now and wish you could have donated, I'm afraid we've closed the campaign now but you could always go direct to GoodGifts.org and buy a library of your own.

In the meantime, stay tuned to the Buy India a Library blog because when we get updates on building progress etc, we'll stick 'em up on there!

- thewikiman

Everyone should read this article! Then maybe write their own...

Librarianship was yesterday featured in the Guardian's Beyond the Job Series. The article was entitled Beyond books: what it takes to be a 21st century librarian and was written by Emma Cragg and Katie Birkwood. Screen grab of the Guardian article on libraries

I am so happy about this article! For loads of reasons.

First of all, this is a brilliant piece. Here is a quote - I originally highlighted three paragraphs I really liked in order to copy and paste them, but realised that would basically be quoting half the article... Here is one bit I liked, but I liked all of it, and you should go read the whole thing.

"Books are only one aspect of what libraries and librarians are about. Librarianship is a people profession; a librarian's job is to connect people with the information they are seeking, whatever format that may take. At their heart, all library jobs have a central purpose: to help people access and use information, for education, for work, or for pleasure. In all library roles customer service and communication skills are important. If anyone ever thought they'd become a librarian because they liked books or reading, they would be sorely disappointed if they did not also like people too."

The article says all the things you'd want it to say, as a library professional, and all the things you'd need it to say, as someone curious about entering the field and needing to know the reality of it.

Second of all, it is in the Guardian. It will be read by thousands and thousands of people, all of whom will be educated about what librarianship consists of even if they don't go on to try and become one. It is a proper bonafide Echo Chamber escape. I believe the genesis of the idea came from this post on Emma's blog, and the comments that followed.

Thirdly, it mentions the Library Routes Project. Laura and I wanted to break this resource (which, if you're unfamiliar with it, documents librarians' roots into the profession and their routes through it) out of the echo chamber but have been unable to do so, really. I actually contacted the Guardian to propose an article about it, but didn't get a response. Emma and Katie have found just the right medium in which to mention it, and they got in lots of references to Bobbi Newman's Library Day in the Life Project too (you can see my video contribution to that project, here). Perfection! Since the article was published around 24hrs ago, the Library Routes wiki has been viewed hundreds of extra times - finally by some non-librarians, I hope.

Fourthly it mentions me! And this slide-deck:

I sought to get this slide-deck seen outside the echo chamber as much as possible, and although that certainly happened this will really add to it - in fact Emma commented that they were going to try and link to it from a Guardian article way back then, now it has finally come to fruition. It's really kind of Katie and Emma to include a link to this, so thank you to them. As a Guardian reader since literally aged 12 (yes, I know...) and someone who literally loves the paper and the institution, being mentioned by a Guardian article is definitely (literally) pretty fabulous!

So the question is, can any of us repeat this success elsewhere? Emma and Katie are presumably forbidden from reproducing their work in other publications, but there is nothing to stop the rest of us finding avenues for writing a guide to librarianship and getting it published in neutral, non-library places. Are you up for the challenge?

- thewikiman

How would you behave if Privacy didn't exist?

Picture of a padlock

A lot of the prominent stories recently emanating from our world, and the wider world, are linked by the subject of Privacy. It runs like a vein through so many contemporary stories, that I wonder if people will look back on the years around the turn of this decade as a tipping point for privacy. Perhaps we're about to go one of two ways - a future in which nothing is really private, or something a little more Orwellian where privacy is shut down, globally, off the back of Bush-administration style rhetoric about 'national security'.

Sometimes, the privacy stories directly intersect with library stories (such as the controversy around the Library of Congress's handling of the wikileaks saga), but even when they don't, it's all relevant. Privacy is about access to information, and we are the Information Professionals.

The big stories

Many of the biggest stories at the moment are privacy related. The phone-hacking scandal currently rocking the Murdoch empire, for example. Of course Wikileaks is the most obvious one - there are many levels of privacy involved here. People were doing or saying things they thought were private, which were recorded by third parties who in turn thought this would be kept private. Then along comes a whistle-blower who makes the information available to a website, who in turn make it available to the world. For the most part the information only has value because of some distinctly librarian-like intervention between the data being leaked, and we the public ingesting it. 300,000 files on a memory stick is pretty useless on its own - hours and hours of collating, sorting, curating and research, in this case by journalists, give the information the accessibility it needs to be communicable to a large audience. Information overload is also a factor here - absolutely incredible stories, scoops of the year in their own right at any other time, get down-graded because of their proximity to so many other high-interest pieces of information. We become immunised to scandal when we get too much of it at one time.

It is interesting to think how much revelatory material is currently waiting to be unearthed, once someone has done the research to make it viable for public release. It is interesting to wonder how diplomacy will work in the future, if everyone knows that everything they say may one day be read in the paper by you or I.

Recent events in Egypt have taken in Privacy related elements too. The Government wanted privacy; they didn't want easy communication between the people and the outside world, regarding the week-long protests that have been happening in Cairo and elsewhere.  So they turned off the internet.

Surely these two examples show the two ways this could go? Everyone knowing everything, or no one being allowed to communicate anything.

The logistics of leaking

As the excellent Guardian Week in Review podcast pointed out, it is very easy to breach privacy these days. Wikileaks gets hold of 300,000 files at a time - can you imagine trying to carry that many pieces of paper out of a building, at all, let alone covertly? You'd need a lorry parked outside, for a start. Electronic data transfer facilitates leaks - you send things across the ether, or you can save them onto a memory stick the size of your thumb.

Not only that but technology tends to become smaller as it gets more advanced, and so a: more discrete and b: more ubiquitous because you can fit it into more stuff. An absolutely extraordinary number of people own mobile phones – some estimates put the figure as high as 5 billion mobiles in circulation – and pretty much all of those being sold today have cameras and video cameras as standard now. This is technology which would have been super-spy territory a couple of decades ago - devices capable of recording anything, that can fit in your pocket, and that look like something else and give no indication they're recording? Everyone can create the news now.

Not only that, but we have plenty of technology at our finger tips which allows pretty much instantaneous dissemination of whatever we have to share.

The smaller stories

Many privacy stories come about simply because people act differently if they don't think they're accountable for their actions. If they don't think their private actions will become public, they don't attempt to filter their behaviour. When they do become public, the people have to apologise and show contrition - as if it was only the fact that their actions came to light publicly that somehow enlightened them as to the fact those actions were wrong.

The MPs expenses scandal is an example of this - they were comfortable with what they were doing, until the private actions came under public scrutiny, and then they were all suddenly aware of their moral failings and very sorry. The recent departures of Keys and Gray from Sky's football coverage is similar - they acted in a way they knew was inappropriate in the eyes of the public, only because they didn't think those eyes would ever see those actions.

We all do this. I'm glad Keys and Grey are gone, they were buffoons. Their comments were indicative of their misogyny, and unpleasantly bullying. But who hasn't said something privately that would get them into enormous trouble if it was made public? As a case in point, I played poker with some male friends on Friday night, and we spent much of the night satirising Gray and Keys, impersonating them and so on. But context is everything - if you were to see footage of our conversation with the context stripped away, it would be just six men sitting round a table drinking and making sexist remarks.

Our stories

This is relevant to us and to libraries and to information, for many reasons. Particularly the way we use Search Engines. Because we use them, for the first part, thinking we are doing so in private. Would we use them differently if we knew our actions would become public? As the experience of the recent Yahoo! leak shows, I think we would. It's not just that people use the internet to access the seedier side of human existence, it's that our whole lives can be pieced together from the questions we ask of Yahoo!, Google and the rest. Our hopes, our fears, our indiscretions, our health, our finances, our plans - our identity. Google is keen not to be evil now, but the information it has on us already will be around forever. Forever! Who knows what the next generation of owners / CEOs will do with it all.

Facebook is much more openly evil, and plays around with your privacy all the time. We all know this, but as Bobbi Newman pointed out to me, a large percentage of its half-billion-plus users (that's one in four internet users in the world) will not be fully aware of this or of its implications.

The future

How would you behave if privacy didn't exist? Most of us would behave differently, I think. Our private morality would be more closely aligned with our public morality. The tabloids who, happy in their own rank hypocrisy, crow about Gray's 'disgraceful' sexist comments about a female referee whilst simultaneously trying to objectify her in the accompanying out-of-context pictures of her at a nightclub, would not find it so easy to preach about what they so clearly don't practice themselves. But it occurs to me that if this IS a tipping point in privacy, then perhaps we're already happily revealing everything about ourselves, it's just that the information will be made public retrospectively.

So perhaps we should all start behaving as if privacy didn't exist now, to save embarrassment later..? In any case, the role of the Information Professional will surely be of increasing importance, in providing guidance and education, as the stakes associated with digital literacy, information literacy, transliteracy, grow ever higher.

- thewikiman

NB: Hilariously, since writing this piece this morning, and coming back to proof-read it and add the links this afternoon, I've since read a piece by Charlie Brooker in the Guardian this very day saying, in some cases, pretty much exactly the same thing - except more entertainingly... You can read his article here.