Tech Guide

Everything you need to know about technology to work in libraries

I've given a couple of talks on technology in libraries recently. Here's roughly what I said. (Or, more accurately, roughly what I intended to say, :) ) In modern librarianship you can do so many jobs, such a diverse array of roles which are salaried by the library; actually very few threads run through all of them. Over the course of the two New Professionals Information Days we've had more than 150 delegates through the door, and there's very little in common between ALL the roles we do or aspire to do. Certainly not books.

'Problem solving' is probably a thread which runs through most roles, 'people' is another. But really technology is the only thing that unites pretty much all the jobs we Information Professionals do. So, it's incredibly important to be comfortable with it. By technology I do mean hardware (PCs, scanners, iPads etc), but to a greater extent I mean software, platforms, social media, the internet and all that it entails.

Technology, when used well, is at the heart of the revolution libraries are currently under-going. Already well under way is the change from libraries as 'book wharehouse' to libraries as something much more dynamic and fluid, led by the information-seeking needs of our users. As New Professionals, we will soon become custodians of that change: we need to be ready.

If you think about a timeline of the world, and a timeline of libraries, the two have not been changing at the same rate. Libraries have been bobbing along in a very similar fashion for quite a long time, with not much in the way of drastic change between the library of Alexandria, and the libraries of 30 years ago. Suddenly, however, they're changing more in the last 30 years than arguably in the whole of the rest of their history put together. And of course, that seismic shift has its heart in technology.

Let's imagine a library has stood on this spot since the 1890s. Imagine a 30 year old man, like me, goes into this library in 1890 - he can expect a certain look, a certain feel, certain types of resource. If you took that man and forced him to travel though time, and placed him in the 1920s, he'd be all at sea. The world, and society, would be almost unrecognisably different. A World War would have been and gone, there'd be telephones revolutionising communication, cars all over the roads, JAZZ happening in clubs! Along with much else that would be almost unimaginable to our 1890s 30 year old. But this library - this library would probably look and feel much the same. Jump forward another 30 years - society has leaped again. The Roaring Twenties have been replaced by the Stepford Wives era, the straight-laced 50s. Technology has moved forward. Another World War has devastated much of Europe. Once again, our 30 year old's head would spin with all the changes. But this library is mostly unchanged - the types of resources are much the same. Fast forward another 30 years, to the 1980s. Society is permissive and developed in a way which would shock our 30 year old. Technology has moved on so much that not only has man landed on the Moon, but he's become indifferent to the idea of bothering to do so again. The Cold War hangs over the world. Computers are becoming common. A 30 year old from the 1950s would find the 80s a culture shock, to be sure. Yet he'd have little or no trouble using this library; the resources would look mostly familiar.

Finally, jump forward the final 30 years to now. Of course, the world is very different. But - and perhaps I'm being naive here - I think the 1980s 30 year old could slot into society without too much difficulty - it's not a cosmic leap forward in many respects. Similarly, as 30 year old now I could slip back into 1980 and not be totally lost. But the library would be completely unrecognisable! Suddenly the flat line of library development has shot upwards and gone off the chart. Technology has moved on dramatically in all areas of society - but much of the day-to-day effects of this are to do with how we access information. With how much we value information. With how we live now in an information economy. The internet has changed everything, including the library. Technology rules the library, it has shoved books to one side. People have always needed to access information, and libraries have always strived to provide access - but now the vessels for that information are changing. Librarians are increasingly becoming early adopters of new tools, platforms, and skills. Public perception, however, has quite understandably been unable to keep up with this change. It lingers behind, envisaging the library much as it was in the 50s, the 20s, or the 1890s.

So it is our job as the information professionals to equip ourselves with as much knowledge of the new as we can, whilst respecting what our predecessors have achieved. Because we newer professionals may not have that long to wait until we start actively start shaping the future of the profession. In fact, it's already happening.

It used to be said that what you learn in your Library Masters would last you five years before the information became outmoded. Now it's said to be just two years; this profession changes fast. Similarly the technology is evolving all the time - all this presentation can do is provide a snapshot of what is used in 2010 (and how we use it). I spoke to loads of my peers to crowd-source the information contained in this presentation, and they all stressed how they go to conferences, read blogs, subscribe to mailing lists and read professional publications, in order to keep up with what is going on. No one ever reaches a plateau of technological know-how in libraries, that they can afford to remain at indefinitely. As glib as it sounds, professional development never really stops.

All roads lead to technology eventually. All ROLES need technology eventually. If the job you want next doesn't require any technological expertise, chances are the one after that will. But even if your dream job doesn't use technology, it's actually very hard to get far enough up the pay-grades to get that job without going for some tech-related jobs. You can't afford to lose out to other more tech-minded people, because so many of the new roles and positions that are being created in libraries relate to the research, implementation, evaluation and development of various technologies.

As I've said before, it's more of a careers climbing wall than a careers ladder in this profession - there aren't always hand-holds directly above you. Those sideways or diagonal excersions often involve technology. For example if you need management experience, a great way to get that is from a project. Projects are often externally funded. External funders love to invest in the newest, most exciting things. The newest, most exciting things often involve technology.

Another point my peers repeatedly stressed when I was researching this, was how important interpersonal skills are. So much of what libraries do is collaborative these days - you have to be able to get on, to get on. Raw technical skill is not enough on its own - you need to be able to communicate effectively too. The TV stereotype of the computer whizz-kid who sits in the basement of an organisation, anti-social and belligerent, but kept on because HE'S JUST SO DAMN GOOD, would never happen in the library. He'd get to the end of his 6 months probation and his line-manager would say, I'm sorry, you're out. It doesn't matter how good your ideas are if you can't communicate them to your peers effectively.

A final word on technology. If you're scared of people, it'll be very difficult to sustain a career in libraries. You may be better off getting out now. If you're scared of technology, that's okay. We can help you! You need to immerse yourself in it - because the fear comes from unfamiliarity. Take away the unfamiliarity and you'll take away the fear. Just use different types of library related technology all the time, until you become comfortable with it. Learn to use social media platforms or presentation software even if you don't need to use it right now. Go on a course on one of the Office suite. Read the manual of your camera and start doing more sophisticated things with it. Just throw yourself into it.

Eventually, you get to a state where you're comfortable enough with technology generally that you're not afraid to take on ANYTHING new that might come up. And this is necessary because, as we've said, change happens fast in this industry. You need to get to a state where you're unphased by the idea of taking on some new platform or direction. It's all very well learning how to use one piece of kit - that's like learning directions from here to the railway station. Much better than that would be to learn where the railway station is, then you can get to it from anywhere...

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The above was from the last New Professionals Information Day for this year (and with MSU closing, who knows when there will be another one) so I can make my presentation materials properly available.

I used Prezi again, but in a different way this time. The canvas became an interactive map – I asked the delegates whereabouts in the library they’d like to work, then navigated to that part of the map and zoomed in on the desk in that ‘room’ to read all about the relevant technology. I designed it very much as an online object, able to stand-alone and be used without me wittering on in the background, so check it out below – just click on a part of the library you want to know about.

As ever, Prezis work better on full-screen. Feel free to embed this wherever you’d like – it’s available under Attribution-NonCommercial-Sharealike Creative Commons licences. And if you have any corrections or suggestions to make, let me have them!

The famous comedian, the library, and the thoroughly modern echo chamber success story!

It's not all bad news and problems in the world of the echo chamber, sometimes things work out really well. One such success story had escaped my notice until today (apologies if you already know about this and it's old hat). Frank Skinner is a comedian and broadcaster. He wrote an article for the Times entitled Sorry, the demise of the library is well overdue. I am militantly anti-the-Murdoch-empire, and the article is behind the Times paywall, so I don't want to encourage anyone to give any funds to the evil cabal (who knows, they may well find their way into Fox News's coffers) - so why not read this response to the article, in the Guardian, instead? Anyhow, the response in the library community was typified by Phil Bradley's piece - sniffy of Skinner's worth as a cultural commentator and dismissive of his views. I can understand that. My personal reaction was different, however - I really like Frank Skinner,and I listen to his Absolute Radio show (in podcast form) every week. Moreover, I know from having read both his books that he is a: extremely intelligent (I think people assume his qualifications are honourary ones bestowed on a famous person - but no, he did an MA in English Literature, he used to be a teacher, and his is very articulate) and b: a really, really good writer.

Like Seth Godin's before him, Frank's piece was worrying for two reasons - firstly the factual inaccuracies (he said books probably carry diseases - this is a column to order in the Times, remember..) and secondly the fact that his views were probably representative of many (libraries have no role in the modern world). It's not enough just to say he's wrong (which, regardless of my personal appreciation for him, I can see that he was) - we have to address the fact that he speaks for a lot of people.

I tried to do something about it, as an advocate of the #echolib approach to responding to attacks on libraries (ie don't just talk to other librarians about how awful it is). My efforts were, admittedly, pretty lame, but I tried. I emailed Frank via the radio show and explained that his views of libraries were one-dimensional and out-of-touch with reality. I provided an analogy with people's views of him - because he did laddish comedy in the 90s and wrote Three Lions, many people think he is a lad with only blokey, basic humour to offer. He can do that, but he's got a lot more to him than many give him credit for. That, I said, is like libraries - we're known for books, and we DO do books, but we also do a lot more than the causal observer would realise. With that parallel in mind, I said in the email, perhaps you could visit a library this week, see what they're really like, and talk about it on air?

Anyhow, no doubt the show's producers weeded out the email long before it ever reached Frank Skinner, as it's hardly primte-time Saturday morning entertainment fare to read out on air. Elsewhere in the library world, someone did something a lot better - someone wrote Frank a letter. There's some details here - a Westminster resident called Don Mackenzie wrote to Frank, explained why he thought Frank's views on libraries were misinformed, and then invited him to Church Street Library to see for himself. And Frank accepted! This isn't even a librarian taking action, it's a library-user - library champions really are worth their weight in gold.

a pic of Frank Skinner in a library

The best bit of this story is what happens next. Frank Skinner wrote another piece about libraries for the Times, this time entitled: Why I’m on a new page with local libraries – it was my ideas that were dog-eared, not the places themselves. #WIN! In the piece, Skinner describes his fears about accepting the invitation because he was worried he'd be proved wrong, and then his eagerness to actually BE proved wrong when he reached the library. He goes on to basically be converted to the cause. Here's a quote:

The library had loads of computers. The general feel of the place was a cross between a clean, efficient secondary school and a cybercafé. No one was whispering. With the staff’s encouragement, I actually joined the library, and proceeded to choose a book. I wanted Tony Blair’s memoirs but that had already been stolen so I opted to reread Nineteen Eighty-Four. At last, George Orwell fans can reclaim the Big Brother franchise.

The smiling lady on the front desk pointed towards a machine on the wall. I put my newly issued card in a slot, scanned the book and got a slip showing the return date, which doubled as a perfect bookmark. I’m already seeing that date as a target. I work better with a deadline. Incidentally, I can return the book to any library in the borough and, you guessed it, renew it online.

I'd urge you to read the whole thing - and you can, because he's put the whole thing on his website. Yes that's right, it's not exclusively behind the Times paywall. The original piece was, mind you, but the retraction was not. How cool is that? Not only has this achieved the key echo chamber escape (that eluded us with Godin, Newsnight, KPMG et al) of the same audience reading the good stuff about libraries which originally read the bad stuff, but a BIGGER audience has read the good stuff because Skinner thought it important enough to put in the News section of his own web-page. Not only that, but I think a converted library skeptic is actually better news for the profession, overall, than if he'd never written the original article!

I really can't tell you how happy this whole thing has made me. :) Skinner has justified my faith in him, libraries have enjoyed a positive media narrative because of the whole incident, and many of our strategies for escaping the echo chamber have been shown to work wonderfully well!

w000000000t! That's all I can say. This also relates to the point that I keep harping on about whenever I'm given a platform - all we need to do is ensure that people can make an informed decision as to whether or not to use their libary. Not everyone needs libraries, that's fine. As long as people know what we do and can make up their own mind. Frank Skinner's opinion was based on a lack of understanding of modern libraries - when he obtained that understanding, his opinion changed. We need to do this, again and again, with everyone.

The Echo Chamber problem IS one we can all solve!

- thewikiman

Libraries & Stealth Advocising!

I'm afraid this post has a bit of a 'here's what I did, how cool is that' feel to it, but it's sort of unavoidable if I'm to share what I learned...

Stealth Advocising: creating material for library advocacy, but packaging it in something of intrinsic awesomeness so that non-librarians will be interested in it anyway - thereby extending its reach and escaping the echo chamber. Stealth advocising is the Trojan Horse of library advocacy.

The Background

Recently I've been thinking about the 'libraries and the echo chamber' problem a lot. (What a surprise!) Coincidentally, I also read that Lorcan Dempsey thinks the 'found flickr' style of slide-deck (which is what I normally do - I know it as 'zen-style slide-decks': full-slide images, one point per slide, the image being a visual metaphor of some kind for that point) is dead or dying. Then I saw NoteandPoint, a site devoted entirely to showcasing lovely presentations. The slide decks on there were sooo far ahead of what I normally do, it really made me think.

The Concept

All of this came together with me thinking a: I need to experiment with a different style of slides, to keep ahead of, or at least up with, the game, b: I've been meaning to contextualise my 'essential advice for new professionals blog post' into a slide deck for ages because it would be easier to digest and disseminate that way and c: wouldn't it be cool to make a deck so attractive it gets onto NoteandPoint because of its aesthetics, and then surreptitiously rights public misconceptions about librarianship at the same time! It's stealth advo-cising! Subliminal advocising, even! Because people will be viewing the presentation as a sort of cool object of PowerPoint beauty, without realising they're actually absorbing library advocacy! W00t!

This idea could apply to a lot of things. Make something which is cool enough of itself for people to want to share it, and it just happens to be about libraries too. What would result, if it worked, would be huge reach beyond your normal sphere, and people beyond the echo chamber learning about libraries. A good example of this in the past was when LibraryMan and David Lee King's Library 101 video got onto BoingBoing - that took more resources to create than most of us could realistically aspire to, but ANYONE can make a slide-deck.

The execution

Last week I created my slides, entitled If you want to work in libraries, here are ten things you need to know. I prioritised form just as much as function - this meant compromise, such as not saying as much as I wanted to in some slides, and dividing one slide up into 2 different ones because I only had 9 main slides. I wanted 10 because 'here's 10 things you need to know' is snappier than 9 - titles are really important. I made it short and easily digestible. I found a nice texture from Flickr (CC, of course), cropped it and re-coloured it to work as the background. And I used icons from the newly discovered icon-finder site (thanks Phil!)  to be graphics in roughly the same place each slide. The end result was a deck built for echo escapism - it is pretty, and although there are compromises on content they are necessary to help it achieve wider dissemination - less stuff, but seen by many more people, = #win. It's concise, honest, makes important points I'm always making, and will hopefully put off as many people as it entices into librarianship. No point in people entering this profession labouring under misapprehensions.

The deck

Here it is:

What happened next

All I can say is, this went waaay better than I expected! I wrote a blog post yesterday asking people, how do I get this slide-deck beyond the echo chamber? Almost exactly 24hrs later, thanks to a mixture of the suggestions people gave me on Twitter and on the blog, and just trying stuff at random, here's some of what has happened:

Screen-grab of three Prospects Tweets

Pic of a tweet

Pic of a tweet

Pic of Slideshare

Pic of an email

Pic of Slideshare

Pic of slideshare

The combined reach of those Twitter feeds alone is over 6000 followers, NONE of whom follow me and so were inaccessible to me otherwise. And all I did was just ASK them to tweet it - that's all there was to it! Why have I never done this before? The Prospects Twitter person in particular was really helpful and engaging, and got my feedback on other stuff they were doing online at Prospects, and tweeted links to my Essential Careers Advice post and my Prezi on libraries and technology.

The Slideshare featuring thing is amazing, because every time anyone goes to the homepage they can see an attractive presentation, check it out, and are fed pro-library propaganda through a straw while they do so... As they said in the email screen-grabbed above, they receive thousands of uploads each day - the only way they even know my presentation existed in order to put it as a Feature on the homepage was because it got into the Hot on Twitter section as one of the most tweeted about Slideshare decks in the world for that morning so,thank you to everyone who tweeted and re-tweeted the links! The pictures above show just the #echolib busting stuff - it was also picked up on by loads of library people too and I'm really grateful.

Another thing worth noting is that, at the moment, if I type 'I want to work in libraries' into Google, the first four entries I get are this presentation. (Same with typing in 'if you want to work in libraries'.) I know Google personalises results but even so, that's pretty good - I'd rather people got my opinions on the truth of working in libraries than some out-of-date stuff that perpetuates the misconceptions, stereotypes and so on.

The numbers

At the time of writing, just 24rs since being uploaded to Slideshare, the presentation has been viewed 2611 times, linked to via bit.ly 345 times, embedded in 18 people's sites and blogs, tweeted 69 times, downloaded 13 times, shared on Facebook 48 times, liked on Facebook 66 times,  favourited 10 times on SlideShare and even received 7 votes for Slideshare's World's Best Presentation Contest 2010!

WOOF!

To put that in context, the next most viewed presentation I've ever submitted to Slideshare has less than 1000 views, and that's EVER - let alone in 24hrs. So stealth advocising undoubtedly increased my reach exponentially, and hopefully it enlightened many of those new viewers as to what libraries are all about.

Your turn?

So, how else can we apply the stealth-advocising principle and help libraries escape the echo chamber? Suggestions in a comment please, or better still, make it happen and post a link to it here! :)

- thewikiman

How can I get this presentation seen outside the Echo Chamber? (Or: If you want to work in libraries, here are 10 things you need to know...)

I've created a presentation which takes some of the essential careers advice for new professionals post, and re-contextualises it as: here is what you need to know if you want to work in libraries.

The idea is that it will serve four purposes.

1. It'll be of interest to existing and new professionals, maybe create some debate or heighten awareness of certain issues 2. It'll entice more dynamic peoeple into considering librarianship as a profession, by righting  a few misconceptions 3. It'll put off some of the meeker people who may labour under misapprehensions as to what librarianship is really like (I'm very happy with this ambition - we have too many over qualified pros as it is, so why not head people off before they waste time and money in a profession that isn't like they thought it would be?) 4. In the course of 2 and 3 it may increase awareness as to what Information Professionals do these days

I've deliberately tried to make the most aesthetically pleasing presentation I'm capable of, in order to increase the chances of people picking it up! And make it very concise, too. For numbers 2, 3 and 4 to really be achieved, I need this presentation to go way beyond the reach of this blog and my twitter account. With that in mind, if you know of anywhere that could display this presentation, or link to it, please let me know! Anywhere at all. I want ideas as to how to get this beyond the echo chamber, I'd love to see some in the comments... And also, if you'd like to embed it in any sites or blog of your own, please please feel free to do so - the code to embed it is available from the Slideshare page. I'd really love to see it in as many places as possible. :)

- thewikiman

Using Netvibes to collate your online presence

If you have multiple spaces online, Netvibes could draw them together for you. If you are involved in multiple projects, particularly those which involve content from other people and from the library community, then Netvibes really comes into its own! This is essentially a post about discovering a really useful too, which I'd heard of but never previously understood. Some context: I couldn't attend Internet Librarian International this year, but luckily a lot of people on Twitter did. I think it was Bethan Ruddock whose tweet I saw, drawing attention to the fact that Phil Bradley now points people towards his Netvibes page as his 'home page'.

I've looked at Netvibes before, particularly around the time CILIP set up the 'cilip future' dashboard, but never found a good use for it - all it seemed to do for me was display the results of a bunch of key-word searches. But then I saw Phil's public page and it all made sense... I still don't use the private page (iGoogle does sort of the same role for me) but I've now set up a public Netvibes page - check it out at www.netvibes.com/nedpotter - and I'm really pleased with the possibilities it opens up. On the one hand, I'm loathe to add YET ANOTHER online place for people to go to, as my e-dentity (has that been used before? If not I'm gonna trademark it :) ) is fragmented enough as it is. But what I've found Netvibes does for me is aggregate all these online presences into one place, and also allows me to draw together the various projects I'm involved with. I've been meaning to update my website for ages, and I will still do so - but in the meantime, it's massively quicker to drag and drop some content into Netvibes than to bash away at DreamWeaver for hours to edit thewikiman.org. I figure I'll still give my blog URL out as my 'primary' address, but will give out the Netvibes one if people are particularly interested in an aspect of what I'm doing (whether that's Library Routes, LISNPN, the Echo Chamber thing, or anything else).

A picture of my Netvibes Public page

So, my Netvibes page currently has four tabs - the 'General' homepage contains a little bit of free text and a picture, and then links to a few things such as thewikiman.org. Mainly though it contains embedded content drawn in from all over the place (all which will of course be updated in real time as it changes elsewhere) - my Twitter feed, my blog feed, my Youtube videos, my flickr pics, a precis of my LinkedIn profile, It also contains a presentation from Slideshare,  and the papers and presentations page embedded from thewikiman.org. This gives people an enormous amount of stuff from which to build a picture of me and my professional activities.

The way in which Netvibes has really convinced me, however, is with the other tabs. The Echo Chamber tab, for example, gives a far better summary of the whole thing than is available anywhere else online. There's some free text explaining the concept, there's the Prezi presentation that Laura Woods and I created and are adding to as we go along, there's a blog search and a twitter search on the subject, and there's my one-page article from Library & Information Update which explains the whole thing. This is the first time I'll have had a URL to point someone towards which pulls everything together. I know that my own website could (and probably should) do this, but there are two reasons why Netvibes works better - firstly it would take time and expertise I don't have to embed all that stuff on my own site, and secondly I feel that this netvibes platform is better for bringing in content created by other people (which is to say blogs, tweets etc) than my own website, which somehow wouldn't be appropriate.

I've created a LISNPN tab and a Library Routes tab which work in much the same way, and will soon be adding one for my actual day-job too. Take a look and see if you think Netvibes could do a similar job for you.

If you agree it might be useful and are anxious to get started, here, as ever, as some top tips I discovered through trial and error which I'd have like to have known from the start:

  • Enable your Public profile right away. You don't have to tell anyone it's there until you're ready - but I spent ages mucking about with my page before realising it was only the private one. I thought I could 'make it public' but you have to create a separate public one, so I had to start again...
  • Use the Settings Menu to choose a theme. It's in the top right hand corner - choose something you like early on and then arrange the content to suit it
  • Tabs = good. The 'general' default tab is great for giving a summary of all your online stuff, but if you have particular projects or areas you're involved with, give them their own tab. That way if someone asks you about something specific, you have a URL to point them to directly (rather than just saying 'it's own my website' which can come out like, 'go look for it yourself'.)
  • You can edit the tab layout easily. Each tab has an 'edit' button - click this and you're given options as to how the content will be arranged. Number of columns, whether stuff goes all the way across the page or only part of the way, etc etc. It's easy to pick a layout that suits whatever you have on that particular tab - so don't be trying to crowbar a massively wide website into a half-screen column when you don't have to.
  • Before you embed a website, see if there's already a widget for that site on Netvibes. Here's the Essential Widgets menu (which you get to by clicking 'Add Content' in the top left corner):

    A picture of the Widgets dashboard on Netvibes

    So Twitter, LinkedIn etc - it's all there for you, just drag the widget where you want it to go, put in the relevant URL and it does the rest for you. Some sites, such as Slideshare, aren't represented in the widgets - for those,  you can use Link Module (not sure if you can see it on the pic above - it's top row, just to the right of centre, next to Web Page) - this creates a little thumbnail of the site, which looks nice. (You can see an example for my own homepage, in the middle at the bottom of the picture.)

  • Use the Webnote widget to introduce the page. You don't need any knowledge of HTML or programming to throw your page together. If you use the Webnote module (top left in the Essential Widgets screen-grab above) you can just type into it normally - I use it at the top of some of my tabs to just give a brief outline of what that tab is about.
  • Use the search widgets. On page 2 of the Essential Widgets there are various 'search' widgets - search the web, search images, search videos, search blogs, search Twitter etc. These are great for pulling in content from other people, to give wider context about a given topic. You can say what you think about something, and you can show what other people think about it too.
  • For the blog search function, use IceRocket. I've never heard of IceRocket before, but when you use the Blog Search widget, you get by default several tabs, referring to different ways of searching blogs for the same topic. I found that the IceRocket tab produced by far the most relevant and pertinent results, more so than Google Blogsearch. I've mostly got rid of the other tabs and just kept IceRocket, or in a couple of cases IceRocket and Google Blogsearch.
  • And that's it! Have fun.

- thewikiman