I authored The Library Marketing Toolkit published by Facet in 2012. The Toolkit has its own page here, with details of the case-study contributors, reviews, and info on how to order.


Here's a list of key publications:

'Using the Library to get a better degree' in How to Study History at University by Raphael Hallet (due in 2018)

'Making the most of Twitter' in Start a Revolution: Stop Acting Like a Library by Ben Bizzle (2015)
[Open Access version available via White Rose Research Online.]

The Library Marketing Toolkit by Ned Potter (Facet Publishing, 2012)
[4 chapters are available as Open Access - see the Toolkit page for links.]

'How to build your information professional brand' in The New Professionals Toolkit by Bethan Ruddock (Facet Publishing, 2012) 
[Open Access version available via White Rose Research Online.]

'Lifecycle strategies and architecture for regional e-content'  co-authored with Matthew Herring, Bo Middleton and Beccy Shipman, in Content Clustering and Sustaining Digitial Resources formats (JISC, 2010)
[Open Access]


Here's a list of everything else I've written:

Columns for Library Journal

Marketing with video: it's now essential and easier than you might think, Library Journal, December 2012

Marketing Libraries Is like Marketing Mayonnaise, Library Journal, April 2013

10 golden rules to take your library's twitter account to the next level, Library Journal, August 2013

What does Word of Mouth Marketing REALLY mean? Library Journal, December 2013

 

Interviews

Ned Potter Q&A (PDF), for LIANZA's Library Life, October 2015

10 questions: Ned Potter, for SLA Information Outlook, August 2013

Expert tips for marketing your library - for LIBER, June 2013

Circulating Ideas - my episode of the Library Interview Podcast, Feb 2013

Six Questions with Ned Potter - for the 658 Marketing Blog, December 2012

Me interviewing Terry Kendrick, for American Libraries Magazine, November 2012

Benefits not features! for the SLA Leadership & Management Division blog, August 2012

Member Interview: Ned Potter, for the SLA-Europe Blog, July 2012

The Future of Libraries is Transliteral, for the The Libraries & Transliteracy blog, December 2011

Map your own route, for Library & Information Gazette, November 2010

 

Articles

Some questions to ask before you say yes, For REVY, July - September 2015

Rebranding a Library: how did it all go so right? For Information Today, May 2013

Let's get international! The New Professionals Network, for the HackLibrarySchool Blog, April 2011

Escaping the Echo Chamber, for The SLA Future Ready 365 blog, March 2011

SLA2011: Ned Potter's Reflections, for the SLA Europe blog, April 2011

Statistics, the media, and the trouble with the Library legacy, Postilib, December 2010

Moving forward together, Library and Information Gazette, November 2010

Developing a Digitisation Strategy Toolkit, Research and Advanced Technology for Digital Libraries, Lecture Notes in Computer Science, 2010, Volume 6273/2010, 502-505

Moving beyond the echo-chamber, CILIP UPDATE, July 2010

The Library Routes Project, ALISS Quarterly, Volume 5, no. 3: April 2010

Why are we still defined by our building? Impact Career Development Group Journal, 2010

The fast changing face of modern librarianship, Up the Ladder, Issue 35, Winter 2009

How did you fund yours? Prospects Postgrad, 2007